Management Team

The EB2BCOM group consists of privately held entities incorporated in Australia and Singapore trading under a common brand. The leadership team consists of experienced staff and managers from across the IT sector, with a strong focus on excellence in delivering innovative IT solutions and support.


David Rolls


David is a key part of the management team that built the EB2BCOM group. David previously held senior roles in leading global organisations including CEO of Telstra Enhanced Services, President of Telstra China, and GEIS.


Bob White

Managing Director

Bob White co-founded EB2BCOM in 1996 after meany years in the IT industry in senior management roles in American, British, Japanese and Australian companies.


Bob has a track record of building and re-energising business organisations, trusting and delegating to staff, and establishing a flexible and family-friendly culture.



Goh Hock Beng


Goh Hock Beng (HB)
Director and the VP for EB2BCOM Asia Pacific

Based out of Singapore, HB joined EB2BCOM in September 2015. Prior to EB2BCOM he was the Sales and Channels Director for SailPoint Inc and left as the Head Alliances for Asia. At SailPoint he doubled the customers on-boarded from the previous years.


With almost 20 years of experience, he had held leading positions in start-ups, vendors and system integrators such as the VP for Asia for TrustSphere Pte Ltd, SOA lead for Oracle Singapore and Client Director for Singapore Computer Systems where he had successfully delivered projects and revenue. HB started out his career within Singapore Prisons and left after 5 years as the Head Security and Electronics.






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